Course curriculum

  • 1

    Topic 1 | S(E)O, It Has Come To This

    • Topic 1 Introduction

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    • Lesson 1.1. | The Initiation

    • Lesson 1.2. | Why is SEO Necessary?

    • Lesson 1.2. Quiz

    • Lesson 1.3. | How do search engines work?

    • Lesson 1.3. Quiz

    • Lesson 1.4. | SE-NO! What Not To Do

    • Lesson 1.4. Quiz

    • Lesson 1.5. | Going Steady With Google – The Updates And Penalties

    • Lesson 1.5. Quiz

  • 2

    Topic 2 | Dipping Toes - Getting Started

    • Topic 2 Introduction

    • Lesson 2.1. | The Archives – Indexation & Accessibility

    • Lesson 2.1. Quiz

    • Lesson 2.2. | Content with the content? SEO Content Basics (Read this topic or your website will die! Lesson 3 will shock you!)

    • Lesson 2.2. Quiz

    • Lesson 2.3. | Beware of the Doppelgänger – Duplicate Content

    • Lesson 2.3. Quiz

    • Lesson 2.4 | Big Results, Small Devices – Mobile SEO

    • Lesson 2.4. Quiz

    • Lesson 2.5 | Local is lekker, even in SEO – Local Listings & Local SEO

    • Lesson 2.5. Quiz

  • 3

    Topic 3 | Tools of the Trade

    • Topic 3 Introduction

    • Lesson 3.1 | Consulting with the oracle – Google Analytics

    • Lesson 3.1. Quiz

    • Lesson 3.2 | Through the eye of the beholder – Google Search Console

    • Lesson 3.2. Quiz

    • Lesson 3.3 | Eyes on the prize – Goals & Conversions

    • Lesson 3.3. Quiz

    • Lesson 3.4 | The good, the bad, and the second page of Google – Keyword Rankings

    • Lesson 3.4. Quiz

    • Lesson 3.5 | Links – What they are and why you should care

    • Lesson 3.5. Quiz

  • 4

    Topic 4 | Headers To Toes

    • Topic 4 Introduction

    • Lesson 4.1 | Work that body – Headers

    • Lesson 4.1. Quiz

    • Lesson 4.2 | If you had one shot, one opportunity, to make someone click… – Metadata

    • Lesson 4.2. Quiz

    • Lesson 4.3 | The Adventures of Search Engine Spiders – Sitemaps

    • Lesson 4.3. Quiz

    • Lesson 4.4 | Make it pretty, and smart – Image Optimisation

    • Lesson 4.4. Quiz

  • 5

    Topic 5 | Portals, Black Holes, Robots, Hyper Speed - The Sci-Fi of SEO

    • Topic 5 Introduction

    • Lesson 5.1 | Portals & Black Holes! – Redirects & 404’s

    • Lesson 5.1. Quiz

    • Lesson 5.2 | ROBOTS! – The robots.txt file

    • Lesson 5.2. Quiz

    • Lesson 5.3. | Hyper Speed! – Site Load Speeds

    • Lesson 5.3. Quiz

  • 6

    Topic 6 | Do you even SEO, bro? - Bringing It All Together

    • Topic 6 | Do you even SEO, bro? Bringing It All Together.

    • Search Engine Optimisation Short Course Exam