Lesson 1: Introduction Quiz Please purchase the course before taking this quiz. The only way to get onto Google is through SEO? True False Does SEO drive immediate results? True False How long has SEO been practised? Less than 5 years About 10 years More than 15 years Which of the following does not fit in? Unpaid Organic Natural Earned Owned What is the difference between SEO and SEM? SEM is the old name used to describe SEO SEM focuses on owned media whereas SEO focuses on earned traffic SEM is an acronym for SEO SEM involves PPC whereas SEO focuses on earned traffic Which practise describes legal, yet questionable SEO tactics? Red Hat SEO Blue Hat SEO Grey Hat SEO Black Hat SEO What does cloaking in SEO involve? Using multiple websites with the same content Putting links on another website with the website owner knowing Showing visitors and search engines different content Stuffing multiple keywords onto a web page If SEO is organic, what is PPC? Natural Paid Earned Owned Which of these is an acceptable technique to use for SEO? Cloaking On-site Optimisation Buying Links Automatic Content Spoofing Which of the following is not a search engine? Alibaba Bing Baidu DuckDuckGo Google Yahoo!