Lesson 5: Goals / Conversions

Lesson 5: Goals / Conversions

You must first complete Lesson 4: Google Analytics & Google Search Console before viewing this Lesson
Please purchase the course before starting the lesson.

In lesson 5 of the course we explore the outcome that each business is after, the achievement of their goals and conversions. You will be introduced to the 4 types of goals you are able to set in Google Analytics as well as how to track them. This is an extremely important aspect of data analysis as this is how you measure whether the users on your website are making it to completing your end goal. We show you how to set up goals in your Analytics account and give you further resources from Google to explore including their very own Analytics course.

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