Lesson 4: Google Analytics & Google Search Console

Lesson 4: Google Analytics & Google Search Console

You must first complete Lesson 3: Indexation & Accessibility before viewing this Lesson
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Lesson 4 introduces you to some of the most important software you will need to become comfortable with, namely Google Analytics and Google Search Console. We lay out the foundation for you on the practical usage of these extremely useful tools that each SEO needs in order to be successful. These tools help you to monitor the behaviour of users on your site which will aid you in your marketing strategy. This lesson will also help you understand the importance of data analysis in the world of SEO and digital marketing.

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