Lesson 2: Purpose of SEO & How Search Engines Work

Lesson 2: Purpose of SEO & How Search Engines Work

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Lesson 2 takes you behind the scenes of a web search by explaining the way search engines work, their ever-changing algorithms and how a webpage is retrieved to show the user the most relevant search results. This technical insight explained in an easy to understand manner emphasises the importance and purpose of SEO so we are able to provide the search engine with the correct ingredients for their recipe.

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