Lesson Archives

Glossary

A massive glossary containing almost all the words and phrases that you might come across whilst doing this course and/or reading articles on the internet.

301 This is a type of redirection which forwards a user from one URL to an alternative URL.  A 301 is a permanent redirection, often used in SEO as it…

Lesson 14: The Robots.txt File

During lesson 14, you will gain insight into the robots.txt file and just how valuable it can be, The robots.txt file grants the SEO's power in the ability to instruct search engines. At the end of this lesson, you will be able to generate your very own robots.txt file.

The robots.txt file is a file that you’ll come across fairly often whilst you learn the technical side of SEO. It’s a very important file and one that is often…

Lesson 21: Auditing a website

In this lessons we're going to look at what's required to perform a comprehensive audit on a website to determine what needs to be fixed or evolved in order to get the most out of your SEO efforts. This will require you to use all your knowledge and skills from previous lessons. This is not an easy task, it takes a lot of time and you'll need to spend time reviewing previous lessons, searching Google and persevering.

Well done on getting through all the lessons in this course, we really hope that you’ve learnt a great deal and are feeling more confident and knowledgeable than ever before.…

Practical 3

Practical 3 is your chance to flaunt your newfound confidence by answering our questions based on redirection, robots.txt files , keyword rankings and duplicate content. You will be required to create a document that shows us how you would go about fixing 404 errors and duplicate content issues. This practical should take you roughly 90 minutes to complete. After completing this practical you will be more confident in your abilities and you should have the knowledge and understanding necessary to be able to fix the 404 errors by using redirects on your site.

Well done on getting this far, you’ve conquered 14 lessons, numerous multiple choice questions and 2 practical assignments. That’s no easy task, be proud of yourself. Over the past few…

Practical 2

In our second practical of the course you get the opportunity to explore meta data by creating your own unique meta data for a fictional website. This allows you to actively think of the concept and come up with unique information to include in your meta data. You will also be covering some questions that will test your knowledge and personal understanding of the topics discussed from lesson 6 to 9.

It’s time for another practical assignment! Can you believe that you’re almost half way through the course already? Good on you. The first 5 lessons of the course leading up…

Practical 4

Now that you are so close to the final exam (nice!), this practical will place you in a position to further put into practice what you have learned over the last four lessons. You will be tasked with a few in depth tasks to prepare you further for your final exam. You will be covering topics such as image optimisation, site speed, links, local listings and more, so make sure you have gone through all your resources once more. You are nearly there.

At this point you should be feeling comfortable when it comes to SEO because you’ve been through all the important lessons in this course and only two remain – Google Updates…

Practical 1

This is where you get to explore a bit more on your own, analyse the meaning of the practices and tools we have introduced you to and apply them in a practical manner. Practical 1 will cover all that you have learned from Lesson 1 to 5. Practicals will not only help you to gain a better understanding of the course, but they will help us to make sure that you are comprehending the course content.

Congratulations on making it to your first practical assignment! We hope you’ve enjoyed the ride thus far and that you’re starting to feel more comfortable with SEO. We’ve preached about…

Lesson 10: Duplicate Content

In lesson 10 we will cover duplicate content. Although the topic may sound fairly self-explanatory, many of us may find ourselves in one of these situation at some point or another and it is of vital importance that we know how to identify duplicate content issues, and how to resolve them. Duplicate content is one of the biggest downfalls when it comes to having a highly optimised site. This is one of the most important lessons within the course, and tackles how to find duplicate content as well as how to solve it so that your site isn't getting held back any longer.

There are many important topics to be discussed when it comes to search engine optimisation, but one topic that deserves its own chapter is duplicate content. The concept in theory…

Final Exam

You have made it this far, now all you need to do is show that you were paying attention! Simple, right? Go on, prove yourself and get that certificate! You have earned it! May the force be with you, young SEO padawan.

Congratulations on making it through the 21 lessons in this SEO course. You’re almost at the end! There is only one last push left! At this stage, we would recommend that…

Lesson 17: Mobile SEO

Being in the thick of the mobile age, we need to heavily consider whether our websites are tailored to mobile users. According to studies, the amount of searches performed on a mobile device has surpassed that of desktop searches and this is a fact we cannot ignore when thinking about our SEO. In this lesson we will show you how to ensure that your site is mobile-friendly as well as how to go about optimising it for mobile. Should you not take mobile usability into consideration, you risk losing visibility to more than half of search engine users. Yikes!

On April 22, 2015 Google released their mobile algorithm update, code-named “Mobilegeddon“. In the history of Google’s algorithm updates, this is one of the only ones where Google forewarned everyone about…