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Become an alumni of iMod Education

When we launched iMod Education, we were very confident in the subject material that we created and the fringe benefits that the course would offer people. What we didn’t know, nor anyone launching a business, is how the market would receive it. We had no idea that we’d be looking after over 300 students and […]

When we launched iMod Education, we were very confident in the subject material that we created and the fringe benefits that the course would offer people. What we didn’t know, nor anyone launching a business, is how the market would receive it. We had no idea that we’d be looking after over 300 students and in light of this, we’ve registered ourselves as a school on LinkedIn. With this feature, alumni are now able to mark themselves as having studied at iMod Education on LinkedIn:

LinkedIn Education

 

If you’ve passed our SEO Course, we’d like to encourage you to list yourself as an alumnus and join the growing group! We keep in touch with our alumni about new launches, insider tips, discounts on new courses being launched and so much more.

Here is how you add yourself:

iMod Education Alumni

We look forward to seeing you listed!

10 Intriguing Facts About Black Friday

It’s holiday shopping time, y’all! With Black Friday being here this Friday, 25 November 2016, starting off the holiday shopping season, we’ve put together a list of some interesting Black Friday facts you may not have known. Is the hype about Black Friday justified, or is it merely one of the greatest marketing feats in […]

It’s holiday shopping time, y’all! With Black Friday being here this Friday, 25 November 2016, starting off the holiday shopping season, we’ve put together a list of some interesting Black Friday facts you may not have known. Is the hype about Black Friday justified, or is it merely one of the greatest marketing feats in history?


 

#1 Black Friday and the economy

The coming of Black Friday marks the start to a very important time of the year for America’s economy. In the US, a massive 30% of annual retail sales occur between Black Friday and Christmas, and for retailers such as jewellers, it is at 40%. With nearly a third of all annual retail sales occurring within one month of the year, the pressure is on for retailers to reach their target sales.

photo-1459257831348-f0cdd359235f


 

#2 In-store shoppers are decreasing

The crowds are starting to become a bit smaller during Black Friday weekend. In 2015, there were 102 million in-store shoppers over Black Friday weekend in the US which is 33.7 million less than predicted and 31.7 million less than shoppers from 2014.

Shoppers


 

#3 Why is it called Black Friday?

The shopping day was coined “Black Friday” in 1966 and was first recorded by Earl Apfelbaum, a rare stamp dealer. The day got its name due to the fact that the masses of people going out to shop caused traffic accidents, violence and overcrowding. So, it didn’t exactly start out as a term of endearment.
There are numerous rumours as to where the name actually came from. Some refer to a time when accounting was still done on paper where black indicated the profit made and red indicated losses.

Black Friday


 

#4 Wal-Mart is a dangerous place to be

The most Black Friday violence appears to occur at Wal-Mart, and there’s even a hashtag for it; #WalMartFights. In 2012, two people were shot outside of a Wal-Mart in Tallahassee, Florida. They were fighting over a parking space. In 2011, a woman pepper-sprayed a crowd of shoppers inside Wal-Mart’s electronics department in Los Angeles.

South Park


 

#5 Mobile shopping has taken off in a big way

Mobile shopping reached a big milestone when it crossed the $3 billion mark. A total of $4.45 billion was spent online by consumers in 2015 with 34% of purchases made on mobile devices. A study by Adobe also recorded that products sold online saw an average discount of 24%.

Mobile Shopping


 

#6 Shopping with sharks

More people die while doing shopping on Black Friday than in shark attacks. Since 2006, seven people have died and 98 have been injured in the US alone on Black Friday. In 2011, Target shoppers trampled and killed a store employee and continued to trample officers attempting to save the victim. The cause of death is usually either crowd violence or stampeding. There is one shark-related fatality in the US every two years.

Shark


 

#7 Deal or No Deal?

A study from WalletHub has shown that 14% of products will have prices on Black Friday that are similar to their regular in-store prices, while 17% of items will be more expensive on Black Friday than they are on Amazon. Statistics such as these are quite alarming and makes us wonder how much trust can be placed in retailers and their advertising.

Discount Balloons


 

#8 A Black Friday Secret

Pssst. It’s not really the biggest shopping day. ShopAdvisor tracked prices for 6000 retail items in 2013 and found that the average discount is about 5%. Just before Christmas discounts reach 17.5%. The Saturday before Christmas is actually the biggest shopping day when speaking in terms of deals and bargains and has been dubbed ‘Super Saturday’.

Black Friday Line


 

#9 Plastic is not so fantastic

Fewer and fewer people are whipping out the credit card for their holiday purchases and have realised that the love affair with credit card debt is not mutually beneficial. Consumers are more likely to use the money they saved. That means 41.9% use debit cards, 24% use cash and 2.3% pay by cheque. Only 31.8% use credit cards for holiday shopping.

Credit Card


 

#10 Most wanted

Electronics always seem to be a winner when it comes to Black Friday deals. According to Adobe, the five best-selling electronic products on Black Friday 2015 were Samsung 4K TVs, the Apple iPad Air 2, the Microsoft Xbox One, the Apple iPad Mini, and the Sony PS4. The five most popular toys were Lego Dimensions, Shopkin dolls, Lego Star Wars, Barbie Dream House, and Lego Friends. Sales from limited online deals accounted for 40% of all online sales.


 

When will you be doing your holiday shopping? Black Friday, Cyber Monday or Super Saturday? Do you prefer shopping online or in-store? Let us know!

 

Until next week!

iMod Education

The Popularity of Online Courses & E-Learning in 2016 Based On Trends & Statistics

Is online learning becoming more popular? This is the burning question?  There are in fact many factors that determine its popularity…. Let us start by saying that it is predicted that by 2019 at least 50% of all classes will be delivered online! , and online learning has been slowly increasing over the past 5 […]

Is online learning becoming more popular? This is the burning question?  There are in fact many factors that determine its popularity….

Let us start by saying that it is predicted that by 2019 at least 50% of all classes will be delivered online! , and online learning has been slowly increasing over the past 5 years.

According to the National Student Clearinghouse Research Centre, between 2012 and 2013 the number of institutions launching e-learning platforms increased by 23%.

This increase in supply clearly shows that there is an increase in demand for online learning.

If we were to look at the segmentation of learners, we would find that 34% of learners who study online are under the age of 25, that is a 9% increase from 2012! Clearly the majority of these learners are choosing to study for their degrees online as opposed to the more traditional forms of learning. In 2015 23% of students (source) stated that they would definitely/ probably not pursue a degree if their program was not available online or partially online. With the enrollment rate for students who which to study online growing by roughly 1% per year, it is clear that as we move forward a great majority of our youth will choose to study online or partially online as opposed to traditional learning.

So what is the main reason why online learning is becoming so popular amongst the youth?

23% of students ranked the affordability of the institutions fees as there number one reason for choosing an online program. With 41% of those students choosing to do a graduate or undergraduate degree in business administration. Interestingly enough the next most popular field of online study was nursing with 10.7% of students choosing to get their graduate or undergraduate degree online. According to Udemy, a popular online learning platform that has over 10 million students and 40 000 courses, 13 million people (source) are choosing to study development on there site and 8.5 million use Udemy to study Business.

Moving on further to look at the corporate training side of things.  In 2015 the global e-learning market grew by 9.2% over a 5 year period! It is now estimated that the global market is worth roughly $107 billion (source) with the compound annual growth rate of self-paced e-learning at 4.4%. In America roughly 77% of companies offer training online to help train their employees with 81% of learners (source) partaking in online study for personal development.

The 2016 Higher Education Online Learning Landscape Infographic
Find more education infographics on e-Learning Infographics

All in all we can be sure that online learning will continue to grow at a fast pace and become one of the leading choices for students around the world. If you are still not convinced online learning is the future of education check out our article on the benefits of studying online.

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