In the age where more and more of our daily tasks take place online, from our finance management, project management, planning, socialising and everything in between, why not do the same with your education and skills improvement? As an avid online learner having completed multiple online courses across various platforms, topics and institutions, I consider myself somewhat of a connoisseur of e-learning at this point. As the latest addition to the iMod Digital team, I undertook their exclusive SEO course at iMod Education. Wondering if the course is worth it? Here are five reasons to love iMod Education’s SEO Course.
#1 SEO Defined
With the countless websites out there that are dying for a place in Google’s spotlight, thousands of misinforming articles on SEO tactics, various expensive SEO and digital marketing courses, and so many tools that claim to be free as well as accurate, how do we know where to begin and who to trust? The SEO course by iMod Education took all these doubts away by backing all their material up with the fact that these methods are what the experts behind the course use on a daily basis as their very bread and butter to provide astonishing results to their clients.
The course took me on a journey to understand just what SEO is, how it fits into the world of business, and just why SEO is such a powerful and vital aspect of marketing that every company in today’s age is no longer able to ignore when planning their strategies.
#2 Art meets tech
By learning about the importance of SEO and what it all means, it has been impossible for me to ignore the fact that equipping myself with the knowledge and practical skills the course provides, that this would be the conception of a new creative talent for me. Although SEO has its fair share of technical skills required, in order to succeed and to see the results of what I have learned, the technicalities need to be accompanied by true out-of-the-box thinking. When I realised that there isn’t a hard and fast solution for each challenge I would face, is when the appeal of the industry truly started brewing. SEO is an art, the technical skills that you apply will be molded by your ability to think in different ways in order for you to rise higher than the thousands of others that may be optimising a site that is about the exact same thing as yours. That is where the true art of SEO is visible and this art is something that the pro’s behind iMod Education understand deeply and it is evident when looking at their work and accomplishments.
#3 Real skills taught for real world application
iMod Education’s SEO course provides a real and strong foundation that can actually be built upon, something I have found to be lacking in many of the other online courses I have completed. The difference in this course comes in with the exceptional resources, tools and practical tests that are added to the theoretical material which allows you to walk away from the course with the ability to actually perform SEO. It is important to remember that while this course is truly expertly crafted and compact with a great amount of knowledge shared, it is still only a foundation as the SEO industry is vast and constantly evolving. The beauty of this lies in the fact that a proper foundation is exactly what is needed in order to get to that “get up and go” moment where you start your journey in SEO by DOING and the rest is what you will learn by experience and the out-of-the-box thinking I mentioned earlier. Think of it in the same way that you would think of someone teaching a painting class; they cannot possibly teach you what to paint or what your style will look like, they merely provide you with the opportunity to learn the most important techniques to lay a foundation that you add to with experience.
#4 SEO made simple
When you embark on the course, read the introduction and the excerpts from each lesson, you may find yourself with a bit of a glazed look like I did when you come across the SEO jargon and technical lingo that you need to know about. Don’t fear. These guys do an amazing job at explaining what each term means, how it is applied and how it all comes together. Want to know about meta data, robot.txt files, redirects and more? Just ask me, I did the course with no prior knowledge of SEO and can confidently explain this to anyone that needs to know.
If you want to pursue a career in digital marketing and SEO or need to implement SEO strategies in your business’ marketing plan, it is normal to feel like you don’t know where to start, as with any new topic. The fear and lost feeling disappears soon after you have surfed through a few lessons and realise that the iMod team are with you all the way and that the course not only throws information your way, but helps you to understand it. Still don’t understand it? Try one of the dozens of trustworthy resources that are included in the course.
#5 Try and test your skills instantly
Many online courses boast with certain accreditation, thousands of students and many promises, but I am sure that many of you would agree that most of the time we are faced with multiple choice questions that can usually be answered before you actually did the lesson in question. As I went through the course, I was indeed met with multiple choice questions after each lesson, however they actually forced me to inspect, research and try things out for myself before being able to answer. The course will also encourage you to keep doing better with there being certain criteria that needs to be met in order to access your next lesson. What makes the course special, however, is the practical aspect. Throughout the course, you will be met with practical lessons where you get the chance to put what you have learned into practice and your tests are marked by the course’s creators, not machines, which allows you to see actual results from your efforts.
Whether you are looking to start a career, add to your skills list, implement SEO strategies for your business or website, iMod Digital’s expert and intimate platform, iMod Education, will provide you with what you need to take your next step. New job? More sales? Brand awareness? The sky’s the limit when you have the power of SEO in your arsenal.
If you would like to enhance your skills and reap the benefits of SEO, sign up today by clicking the link below!